When talking about design, we talked about how it's important to make your site user-friendly, using familiar devices to help customers or clients know where they need to look to find things. We also talked about how it's important to do things that make your site stand out as compared to others. These two things have to be balanced. Sometimes, it seems that making your site interesting would mean making it harder to use, but this doesn't have to be the case. Sometimes, just finding the right theme helps. Other times, using the right site builder that lets you do the things you want to do helps.
You also want to make sure you have all the pages you need. You'll want a Home page, and an About/Contact page so that people know you're a real person. If your site warrants it, maybe an FAQ page or one for Testimonials. For now, my site has only the Home, About, and Blog pages. When I adapt it, I would add portfolio work as examples and maybe an FAQ. Of course, when I do Freelance editing, I'll need a Contact page as well so that people can actually use my services.
Which brings me to the second lesson of the week, Credit Cards. We mostly focused on how to use PayPal to facilitate purchases of actual tangible merchandise. It's not difficult, and building buttons can be fun. But when your business model runs on advertisement (as mine does currently) or sells services (as it will in the future), this is less helpful.You can't have a "buy now" button when you don't know how much they'll be paying. It'll depend on what exactly you're doing or how much work they're giving you. But I think PayPal still has ways to help when it comes time for the actual transaction. I'll have to do more research there on my own though.
So that was this week. I've got my website half-up. It's not great yet, but if you wanna check it out, go to rorschachfantasy.com.
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