AdWords

Wow, sorry for the late post. Halloween, etc...

Anyway, this week, we went back to talking about AdWords. AdWords is a service provided by Google that allows an ad for your website to show up on the search page when certain keywords, that you pick, are searched for.

The highest level in AdWords is the Campaign. At the campaign level, you can change the language, target audience, etc. They consist of AdGroups, which in turn consist of Ads, pages, and keywords.

Our teacher recommended having about 100 keywords, sorted into different AdGroups. AdGroups allow you to hone your ads according to the keywords that will lead to them. You can have different landing pages and different focuses for the ads. Within an AdGroup, you can have different ads. They should be fairly similar so that they can be honed to be most efficient.

Keywords should have something to do with the page they are linking to. The keywords should be in the title of the ads.