Google Analytics and Conversion tracking

Well, I'm a little behind. Should have done this last week. In my defense, I'm getting married in a month and a half, and holy crap that is soon!!!!

Ahem.

Anyway, last week was actually pretty hard for me to understand what we were doing. Google Analytics I got because it's pretty nifty, but Conversion tracking and ROI, while understandable conceptually, I fail to see how they apply to me.

Anyway, Google Analytics is a program that allows you to track all kinds of things in regards to your site like traffic and bounce rates. You can see what pages they stay on and where they exit. You can know where they're from and so much more. I like it and I think I will continue to use it even after I am finished with this class (unlike AdWords, which is costing far more than it's worth to me!).

Also on Google Analytics, you can run experiments to see which version of a page works better. Cool, right?

Conversion tracking helps you keep track of your Return on Investment (ROI) or basically whether what you're doing is worth it. Every time someone does what you want them to do, it keeps track of it. Personally, I don't see how I can do this, since the goal is to have them click on an ad (technically Google AdSense keeps track of that for me. Does that count?). I had a really hard time that class and have to be honest that not much stuck with me afterwards.

There you have it, last week's learning experience. This class is interesting in that I think I'm subconsciously picking and choosing what I retain. I don't mean to, but some things just don't seem to apply to me. Maybe I'm bad for that. I don't know...